By SCOTT MORRISON
Microsoft Corp. and Facebook Inc. on Wednesday unveiled an expanded partnership in which the software company's Bing search engine will incorporate the social-networking giant's user data to improve its search results.
Microsoft search chief Qi Lu said the expanded partnership between the two companies will take Web search to the "next level" by incorporating social information from Facebook to enable Microsoft to predict people's intents as they look for information on the Internet.
A new feature rolling out Wednesday will start showing what Facebook friends ``like'' on the search results page. Another feature will let Bing users see Facebook profiles when they search for people.
The announcement expands a partnership that dates back to 2006. Microsoft invested $240 million for a 1.6% stake in the social media company in 2007. The software giant's Bing also powers Web searches on Facebook's pages. Microsoft last year said it would integrate real-time Facebook news feeds into Bing search results and in June those results began appearing on a new Bing Social search page.
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